KamaSutra condoms is one of the best condom brands in India and is the second largest in the country. It is manufactured by J.K. Ansell Ltd., which is a 50:50 joint venture between Raymond Group, India’s largest fabric and branded apparel company, and Ansell Limited, a world leader in barrier healthcare protection. JKAL has a condom manufacturing unit in Aurangabad in the state of Maharashtra, India with a manufacturing capacity of 350 million pieces per annum. JKAL commenced operations in 1991 and launched KamaSutra condoms the same year. Prior to the formation of the joint venture in 1996, the condom division was part of J.K. Chemicals Ltd., a subsidiary of the Raymond Group.
Apart from condoms, Kamasutra also manufactures deodorants, Delay sprays, creams, balms and such. Kamasutra offers a range of textured and other special interest condoms like dotted, ribbed, contoured, longlast, superthin, intensity, smooth, extra-large, flared and flavored/scented. Choose the one that best meets your sexual needs and requirements.
KamaSutra is known for its bold and edgy advertising that have redefined condom marketing in India. It is still remembered for its launch campaign in 1991, featuring two of India’s top models of the time – Pooja Bedi and Marc Robinson. This campaign was path -breaking because of its daring positioning and use of sensuality and delight, rather than safety, as a marketing platform for condoms. This was at a time when all condoms were marketed for prevention of pregnancy and as a family planning tool. It took the country by storm and elevated the brand into becoming a Top selling condom brand in India.
In April 2009, KamaSutra condoms have launched a new viral initiative which aims at reminding youngsters to use condoms. This initiative has been designed to take advantage of a key consumer behavioural insight – sex is mostly searched, seen, found, discussed and accessed primarily using a computer. Hence, a desktop application which a keystroke sensor, KamaSutra condoms pack that drops down whenever the user types anything related to sex. This application can be shared between friends through sendsomerubber.com, where a person can select the KamaSutra condom variant, insert a personalized message for his friend and then send it out. And the next time his friend types anything related to sex, this condom drops down with his message on it. So fun yet, relevant reminder from a friend to wear condom.
No matter how modern and open-minded and transparent we are, when we hear words like condoms, we still hear people giggling and laughing. Some of them even feel uncomfortable to watch condom advertisements on television. Of late, there has also been a drastic change in how condom advertisements are portrayed. Some brand advertisements are crafted in such a way that they do not hurt anyone’s sentiments and beliefs. Kamasutra is one such brand. Its nationwide campaign titled The Art of Making Love speaks for the brand without wanting any clarifications or details.
Some of them, even to this day feel extremely shy and uncomfortable to go to a store and ask for condoms. This is where online shopping portals like condombazaar.com come as a saviour. You can buy Kamasutra condoms online from condombazaar.com. You can choose from its huge collection of condoms and buy either a pack or a combo. By shopping online for sexual wellness products, you can avoid unnecessary embarrassment and you can get your products delivered to your doorstep. Condombazaar provides fast delivery and secure payment options like debit/credit card, prepaid cash card and net banking.